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Is It Against Facebook Rules To Sell Animals

Policies preventing Facebook users from selling animals and beast products on the platform have presented a challenge to livestock producers looking for ways to market their products to consumers.

According to Facebook's commerce policies, listings on the site "may not promote the ownership and selling of animals or animal products." Farmers who endeavor may have trouble getting their posts past Facebook's review procedure and, fifty-fifty if they do, their posts could even so be taken down.

"Failure to comply may upshot in a diverseness of consequences, including, but not limited to, removal of listings and other content, rejection of product tags, or suspension or termination of admission to whatsoever or all Facebook, Instagram, or WhatsApp commerce surfaces or features," an overview of Facebook's commerce policies states.

The prohibited items include medicines, medical devices, veterinarian services, animal parts, products from animals intended for consumption and live animals including livestock and pets. Rick McNary — who created a Facebook group, Store Kansas Farms, to help connect farmers to consumers who were looking for nutrient during the pandemic — said it has even applied to posts that take photos of eggs.

McNary said as the Facebook group adult, producers started to discover some of their posts selling animals or meat were existence blocked. Correct abroad, some of them thought it might be McNary not approving their posts as the grouping moderator, only he'd tell them it wasn't. He said some of the posts didn't even make it to him for the approval process.

"Some of them become really frustrated," he said during the recent Ag Outlook Forum sponsored by the Agricultural Business Quango of Kansas City and Agri-Pulse. . "They've learned it's non the states."

A Facebook spokesperson said all posts listed on the platform'southward Market and Purchase and Sell Groups must comply with the Community Standards and Commerce Policies and may not promote the ownership or selling of animals.

Rick McNary

Rick McNary, Shop Kansas Farms

"As we strive to protect the welfare of animals confronting illicit trades, we cannot e'er ensure their safety in a peer-to-peer transaction," the spokesperson told Agri-Pulse in an email. "Outside of our commerce surfaces, nosotros let such sales if posted by brick-and-mortar entities, beast rehoming, and adoption agencies and shelters."

The spokesperson said listings on the platform's Market are put through an "all-encompassing review" conducted by both people and technology.

Deborah Niemann, an Illinois producer who sells lamb, goat and pork meat, has been using Facebook since 2006. She said in a Facebook group centered around wool that she used to manage, people would complain nigh having their posts taken down.

However, she said most of these producers referred to the breed of sheep without stating "wool," which made it sound similar they were selling the sheep themselves. For example, producers selling wool from Shetland lambs would simply say "I accept Shetland for sale."

"If you say 'I take Shetland for sale', the dumb bot thinks you lot're talking near a Shetland sheep, a Shetland pony, a Shetland moo-cow, a Shetland sheepdog — y'all're talking well-nigh an creature, non wool," she said. "Considering ... normal people don't say that. That'due south the style cobweb enthusiasts talk."

Wes Rex, a senior policy specialist for the National Sustainable Agronomics Coalition, said he worries these policies will make information technology difficult for pocket-size producers, some of whom are struggling to access markets, to pursue direct-to-consumer options.

"The affect, to me, probable has a disparate negative impact on small farmers, direct-to-consumer farmers and minor businesses in general," King said.

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However, Niemann said there are means producers have been able to go past Facebook's algorithms, comparing them to Amelia Bedelia — a children's volume grapheme known for taking phrases extremely literally. For example, producers could say that they are "taking sheep to the locker," and Facebook'south algorithms likely wouldn't flag any of the keywords.

"The computer thinks that 'locker' is something that yous accept in a loftier schoolhouse or a stadium or something," she said. "The estimator's not going to read that as you're trying to sell an animal."

Wes King

Wes King, NSAC

Niemann has noticed a lot of creative keywords producers use to skirt the rules. For instance, in a lot of sheep groups, she's noticed people posting well-nigh "lawn mowers" for auction. These "mowers" are really sheep, but Facebook's detection engineering doesn't sympathise that.

"It's about getting to know people and understanding that it is non at all personal, you're talking to Amelia Bedelia in a computer," she said. "And yous just have to apply words that that computer'southward not going to view equally an animal product or an fauna."

McNary also has noticed ways producers could become their posts past the algorithms. On the Shop Kansas Farms page rules, he told people in the grouping not to post photos of alive animals. If producers had their posts taken down, he would tell them to try over again, but remove the words "meat," "beef," and "sell." He said later that, near of the posts went through.

Additionally, McNary has expanded beyond the Facebook group by creating a website for Shop Kansas Farms. He said this has helped requite producers another avenue for finding consumers to buy their products.

"What we're looking for too, in the future, is figuring out means to aid farmers sell better," McNary said.

King, the senior policy specialist at NSAC, said he'd like to come across Facebook effigy out a way producers tin can market their products while addressing the platform'south concerns.

"I think it would be a good matter to run into Facebook work with producers, work with people who are doing this kind of straight-to-consumer marketing to figure out what's a system that allows them to be the entrepreneurs they are, while too addressing whatever reasons or concerns that Facebook had to create the policy in the get-go identify," he said.

For more news, go to www.Agri-Pulse.com.

Source: https://www.agri-pulse.com/articles/16618-facebook-policies-pose-challenge-to-livestock-producers-looking-to-sell-products-online

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